Variable Data Printing
By using variable data printing (VDP) services from Better Printing, you can truly connect with individual customers on a personal level and make a lasting impact. This powerful printing technique enables you to create thousands of unique printed items, each with its own individual message, image, or graphic that is tailored specifically for each recipient. VDP makes it possible to achieve a high level of personalization and customization when creating your framed banners.
Things you can print with VDP
- Tailored communications for each recipient
- Customized mailing addresses
- Location-specific contact information
- Targeted material designed for each demographic or regional market
- Individualized vouchers, coupons, and promotions
- Employee headshots and local imagery
- Sequentially numbered verification codes
- Personalized URLs and Quick Response codes
How does variable data printing work?
The process of creating framed banners through variable data printing involves the use of a standard artwork template and a set of unique data that is tailored to each individual product. The digital printing software seamlessly integrates the static artwork with the variable data, resulting in a fully personalized product that is produced automatically. This eliminates the need for manual creation of multiple variations of the artwork, making it a time-efficient and cost-effective solution for creating personalized framed banners.
What do I need to set up a VDP print run?
Creating your artwork for variable data printing is effortless and straightforward. The minimum requirement is a static artwork design file that includes all the elements that will remain unchanged on every item, and a CSV file (created from a spreadsheet document) that contains a list of all the unique data to be printed. With these two components, you can easily set up your artwork for variable data printing.
What if I want to print unique images on each item?
Printing variable images is no hassle at all; simply add each image’s file name within your database, and send us a folder file with all your image files as well as your static artwork file and your database file.
If you have any trouble, our experts are always happy to help – just drop us a line.
How can I specify how VDP elements are arranged on my print design?
When ordering framed banners with variable data printing, you have the option of leaving a note at checkout or adding placeholder text or graphics (using InDesign, Photoshop, or Illustrator) on a separate layer to the rest of your design. In either case, you will receive a digital proof of your design, which will clearly show the placement and appearance of the variable data printing elements on the final product. If any adjustments are needed, simply let us know and we will make the necessary changes before printing.
If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.